Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.
Air lands as a crowd-pleasing, fast-moving dramatization of the Nike-Jordan deal, with most critics charmed by the ensemble performances and Affleck's confident direction. The central fault line runs along ideology: admirers see a warm underdog story about recognizing talent, while detractors find the whole enterprise a glossy advertisement for corporate mythology dressed up as inspiration.
“Thanks to Affleck's sure-handed, period-piece-perfect direction, a crackling good screenplay by Alex Convery and the lively, funny, warm, passionate performances from the A-list cast, Air is as entertaining and fast-paced as an NBA Finals game that is destined for overtime.”
Richard Roeper·Chicago Sun-Times
“For most audiences, Air will be worth seeing just for the starry cast—particularly the reunion between Damon and Affleck. Their scenes possess a kinetic and intimate dynamism that the rest of the film approaches but doesn't always match.”
Lovia Gyarkye·The Hollywood Reporter
“something ultimately hollow about trying to extract FUBU mentality from what amounts to a two-hour ad for Nike and the uber-rich”
Aisha Harris·NPR
“looking like the most expensive in-house corporate promo in history: shallow, parochial and obtuse”
Peter Bradshaw·The Guardian
Drama, Sport
Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.
Air lands as a crowd-pleasing, fast-moving dramatization of the Nike-Jordan deal, with most critics charmed by the ensemble performances and Affleck's confident direction. The central fault line runs along ideology: admirers see a warm underdog story about recognizing talent, while detractors find the whole enterprise a glossy advertisement for corporate mythology dressed up as inspiration.
“Thanks to Affleck's sure-handed, period-piece-perfect direction, a crackling good screenplay by Alex Convery and the lively, funny, warm, passionate performances from the A-list cast, Air is as entertaining and fast-paced as an NBA Finals game that is destined for overtime.”
Richard Roeper·Chicago Sun-Times
“For most audiences, Air will be worth seeing just for the starry cast—particularly the reunion between Damon and Affleck. Their scenes possess a kinetic and intimate dynamism that the rest of the film approaches but doesn't always match.”
Lovia Gyarkye·The Hollywood Reporter
“something ultimately hollow about trying to extract FUBU mentality from what amounts to a two-hour ad for Nike and the uber-rich”
Aisha Harris·NPR
“looking like the most expensive in-house corporate promo in history: shallow, parochial and obtuse”
Peter Bradshaw·The Guardian
Drama, Sport
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